A recent article in PaymentsSource highlights how BIM (Buy It Mobility Networks) has continued to evolve and differentiate itself in supporting merchant-customer relationships through branded digital tenders.

BIM has eliminated much of the friction associated with older decoupled debit products, and focused on enhancing consumer experience and loyalty without sacrificing security.  The article mentions recent launches that have included BIM’s proprietary payment technologies – including Phillips 66, 76, and Conoco-branded apps – and quotes industry expert Richard Crone as describing BIM’s business model as falling “right in line with the popularity of debit overall.”

The full article can be found here: https://www.paymentssource.com/news/an-mcx-vendor-revives-the-multi-merchant-wallet-idea-with-a-new-focus