Merchants should put payments ‘in front’ to win consumer loyalty by BIM CEO Adam Frisch highlights how merchant-branded tenders gives merchant’s the opportunity to create a better buying experience that the consumer associates with their brand and logo – driving profits and increasing customer loyalty at the same time.

The full article can be accessed here: https://www.paymentssource.com/opinion/merchants-should-put-payments-in-front-to-win-consumer-loyalty