BIM COO, Aydin Kadaster, gave a speech at the mCommerce Daily Mobile Shopping Fall Summit in Lichfield Park, AZ entitled: “Yes mobile can improve loyalty and lower costs…really, it can.
The adoption of mobile shopping and mobile payments has been frustratingly slow. Retailers have paused at the notion of higher costs, greater risks, and uncertainty about the potential benefits, while consumers have been given few incentives (besides “convenience”) to justify changing their shopping and purchase behaviors.
So, what has been impeding adoption? What have the “winners” been doing right? How can mobile be approached in a way that reduces risks, lowers costs, and drives loyalty? And, what should retailers and brands do to win in this space?
To read the full story, covered by Mobile Commerce Daily, click here.